The new Jaguar F-PACE appeared in public for the first time on Saturday 4 July as it supported Team Sky on Stage One of the Tour de France in Utrecht.
The F-Pace shed its hard camouflage for the first time - in front of an estimated live audience of one million people, with over two billion more estimated to have watched on television or online around the world - instead sporting a specially created wrap, hinting at the final design of the vehicle, which will be fully unveiled later this year.
Five Team Sky riders - Ian Stannard, Luke Rowe, Peter Kennaugh, Leopold Konig and Chris Froome - were supported by the F-Pace during the Grand Depart, providing a real world test of Jaguar's first performance crossover.
A special bike rack, designed with an innovative telescopic clamp by Jaguar Land Rover's Special Vehicle Operations, was developed specifically for the stage and carried two Team Sky Pinarello Bolide Time Trial bikes.
Team Sky Head of Technical Operations & Commercial, Carsten Jeppesen, said: "The atmosphere in Utrecht was incredible. The Netherlands has a huge passion for cycling and right from the moment we arrived at the start line, you could feel the excitement. The appearance of Jaguar's F-Pace prototype definitely added to the hype today - you could see it made a big impact with the crowds."
Jaguar has produced a short film capturing all the F-Pace (#FPACE) action as the gruelling Tour began in the Netherlands: https://www.youtube.com/watch?v=nC3woUBN6Dg
The world premiere of the Jaguar F-PACE will be at the Frankfurt Motor Show in September and will go on sale from 2016.