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Maserati supports the Royal Academy of Arts

Maserati has been confirmed as the official partner of the Royal Academy of Arts new exhibition - In the Age of Giorgione.

Celebrating art and style, which is at the heart of the luxury Italian car manufacturer, Maserati will be supporting the Italian-focussed exhibition, which runs until 5th June 2016.

This unique exhibition is a focused survey of the Venetian Renaissance during the first decade of the sixteenth century, a pivotal period, which laid the foundations for the Golden Age of Venetian painting. Works by Giorgione, Titian and Giovanni Bellini, among others are presented in the exhibition, offering visitors the opportunity to view these major works of art, first-hand.

Peter Denton, Region Manager for Maserati North Europe, said, “We are absolutely delighted to be partnering with the Royal Academy of Arts. Art has always been at the heart of the Maserati brand; one of the founding Maserati brothers, Mario, was an artist by trade and it was he who chose the iconic Trident symbol as the Maserati emblem you see on our cars today. Over 100 years since then, it’s fantastic to be merging the worlds of Italian art and car design together.” 

Christopher Le Brun, President of the Royal Academy of Arts added, “This is a fantastic partnership for the Royal Academy of Arts. It is a rarity for the Royal Academy to work with automotive brands and to have the iconic manufacturer Maserati onboard working so closely with an exhibition is very exciting.”

In the Age of Giorgione brings together around 50 works from major public institutions and private collections from across Europe and the United States.

Tickets are available daily at the RA or online at www.royalacademy.org.uk.

News, SUV, Family Car

Maserati reveals Levante SUV

Maserati has unveiled its first ever SUV - the Levante - ahead of a Geneva Motor Show debut.

Completing the existing range of saloon and sports cars, the Levante’s ‘aggressive front’ introduces new tapered headlights separated into two elements, with the upper headlight unit connected to the radiator grille. Maserati's design signature is visible on the sides with the three iconic air vents on the front wings, the trapezoidal C-pillar with the “Saetta” logo and the large, frameless door windows. The rear is dominated by the tapered back window and streamlined shape, both typical of a high-performance sports car, says Maserati.

The chassis is designed to combine ‘outstanding on-road performance’ even on very low-grip surfaces with ‘an excellent off-road performance and ride’. All versions feature sophisticated electronic suspension with controlled damping and air springs, which can be set on several levels, “Q4” intelligent all-wheel drive and 8-speed automatic transmission, specially calibrated for the brand's new SUV. The Levante will be powered by both petrol and diesel engines that are all Euro6-compliant.

Built at the Mirafiori plant in Turin; the first cars have already come off the assembly line with the launch planned for this spring in Europe, to be followed by the rest of the world later this year.

News

Maserati window display in Liberty London

Maserati has joined forces with iconic London department store Liberty for an interactive window display.

The Italian car maker and the department store have also helped launch fashion charity LDNY's new 'Legacy' collection.

The unique and interactive window display at the Regent Street store features three examples from the Legacy collection alongside cutting-edge technology from 'Those' - a London-based digital design works - with their digital drawing system 'The Woodpecker'.

The Woodpecker is a drawing robot that sketches images of Maserati cars, as well as images from the Legacy Collection and Liberty's famous Tudor-style shop-front onto the glass window live in front of London shoppers. The Woodpecker also invites members of the public to be a part of the window display by writing tweets using the hashtag #LibertyxMaserati onto the glass.

A VIP event was hosted at Liberty earlier in the week to celebrate the charity fashion collection and officially launch the window display. Guests from the worlds of fashion and enterprise were joined by the likes of English fashion designer Ozwald Boateng, Chief Executive of the British Fashion Council Caroline Rush and Hip-hop artist Eve Jeffers at the 140 year-old London department store. A fleet of Maserati Quattroportes lined Great Marlborough Street where the store's main entrance is located.

The Legacy Collection is an ethical, luxury fashion project by the LDNY Foundation which promotes female designers from around the world. The LDNY Foundation is a partnership between London College of Fashion (LCF) and Parson's School in New York. Students from both universities entered designs by artisans inspired by nations such as Ethiopia, India, Mongolia, Papua New Guinea and Peru into a competition.

Peter Denton, Region Manager, Maserati North Europe said, "LDNY is a charity Maserati has been supporting since early 2015 when the first designs were showcased at Goldsmiths College. We're delighted to see the final Legacy Collection in the window at Liberty, which is such an iconic fashion venue in London. Maserati has always been known for being a pioneer of style and design in the automotive world, so it's an honour to champion new fashion innovators here in London."