DS E-TENSE set for Geneva debut

DS Automobiles is set to pull the covers off a unique Supercar at the 2016 Geneva Motor Show next week.

The French brand will unveil the DS E-TENSE electric-powered sports car, which features a ‘striking appearance’ as well as hi-tech capability and ‘exceptional’ performance.

The all-electric concept silently produces 402hp with zero emissions. Measuring 4.72m long and 1.29m high, DS says its ambition is to create a high-performance electric GT car that brings together ‘state-of-the-art technology and avant-garde design’.

The new car's styling merges flowing lines with a silhouette of a grand tourer coupe - emphasised by a central chrome-plated spine and an exclusive metallic green ‘ametrine’ body colour. Removing the rear windscreen at the back allowed the design team freedom to mould the contours further and make use of digital rear-view technology.

The DS LED Vision headlamps are described as jewel-like in design. The daytime running lights – designed to look like beaded stitches, are a ‘nod to the world of high fashion’ says the French company. At the rear, the indicators integrated into the roof are inspired by the original DS from 1955.

On the inside DS says upholsterers took 800 hours to design, test and produce the interior, with a particular emphasis on the watchstrap style design on the seats and dashboard. Other features include the 'cold steel' used for the dashboard, creating a futuristic look, and the strongly marked tulip-shape of the steering wheel.

As a Formula E World Championship competitor, DS Automobiles has equipped its latest creation with a 100 per cent electric 402hp engine that produces 516Nm of torque, delivering propulsion that is clean, silent, but above all efficient and powerful offering 193 miles mixed cycle range (or 224 miles urban cycle).

The two-seater monocoque chassis is manufactured from carbon fibre and equipped with independent superimposed double wishbone suspension. As the batteries are located beneath the floor, the centre of gravity is low. Meanwhile, the streamlined silhouette, the carbon fibre diffuser and the flat underbody all contribute to its aerodynamic performance.

The Geneva Motor Show opens its doors on 3 March.

DS Automobiles targets Westfield's luxury label shoppers

DS Automobiles targets Westfield's luxury label shoppers

DS Automobiles targets Westfield's luxury label shoppers

DS Automobiles targets Westfield's luxury label shoppers

DS Automobiles targets Westfield's luxury label shoppers

DS Automobiles targets Westfield's luxury label shoppers

DS Automobiles will be displaying its latest models to shoppers at London's Westfield shopping centre in Shepherd's Bush over the next 6 months.

Keen to emphasise that the marque's style draws upon expertise from non-automotive fields like haute-couture fashion, leather-making and jewellery, the DS Automobiles display is positioned at the entrance to The Village - Westfield's luxury shopping hub - alongside some of the world's most renowned fashion brands, including Louis Vuitton, Gucci and Burberry, as well as up-and-coming new designers such as Anya Hindmarch. 

Shoppers will be able to get up close to the new DS 5 as well as the latest DS 3 Dark Light Limited Edition, while a team of DS Automobiles staff will be on hand to answer any questions or assist users via an interactive touch-screen display. Inspired by the brand's flagship dealership and showcase centre, DS World Paris, there will also be a range of exclusive branded merchandise on sale.

Mark Blundell, UK Marketing Director of the DS Brand commented; "Westfield is one of the world's premier shopping destinations, making it the perfect backdrop for DS. Visitors to Westfield London will have an exclusive opportunity to explore the world of DS Automobiles in a relaxing environment, surrounded by the very best in premium retailing."

DS Automobiles will be on display at Westfield London, Shepherd's Bush for the next 6 months. Taking in the festive season, Westfield estimates around 12 million visitors will pass through the shopping centre during the period.