Caterham Seven immortalised in LEGO

Caterham’s Seven will be available in LEGO form for the first time when a brand new set is launched later this year.

The set will allow LEGO and car fans alike the chance to build their very own miniature version of the lightweight British sportscar. The concept of a Caterham Seven was submitted to the LEGO ‘Ideas’ system. After receiving 10,000 votes of support from LEGO fans, the ideas are then considered by the LEGO Review team, which selects the best that will make it through to production.

LEGO builder Carl Greatrix submitted the Caterham concept and gained 10,000 votes between May and September last year. Mike McCoy, from the LEGO Ideas team, said: “Carl is known in the LEGO community for his photo-realistic models of cars, trains and aircraft. He’s perfectly captured the classic British sportscar in LEGO bricks and now you’ll be able to own one too.”

Caterham Chief Commercial Officer, David Ridley, said: “The LEGO Company is one of the most iconic toy brands in the world so to have our car recreated in the legendary bricks is an enormous honour. The great thing about LEGO toys is that they are timeless – it certainly isn’t just children who love it; we have a few of our team members who are avid fans despite being well into their 40s. If you know someone who has always wanted a Caterham Seven, you can now tell them you’re getting them one.”

With the product still under development, the exact styling details, retail price and colour scheme of the Caterham Seven LEGO model set is yet to be confirmed. It will be available in toy stores across the UK later this year.

Caterham continues UK expansion with new dealers

Caterham continues UK expansion with new dealers

Caterham continues UK expansion with new dealers

Caterham has appointed two new dealers - one in the north and one in the south - as it continues its UK expansion.

Oakmere Motor Group in Cheshire and Williams Automobiles near Bristol have been signed up by the brand to sell its full range of lightweight sportscars, with demonstrator cars already in place at both dealerships.

Both businesses are already well-versed in the selling, servicing and maintenance of used Caterham Sevens but will now stock the recently-extended range of new cars, from Seven 160 to Seven 620R.

Caterham says the company has steadily been growing its sales network both in the UK and internationally in the last few years with more UK dealers expected to be added in the coming months.

Caterham's Chief Commercial Officer, David Ridley, said: "Last year was a record year for Caterham in terms of export sales as demand increased for our products. But, while we are intent on growing our business globally, we have not forgotten our roots and the expansion of the UK network is a reflection of the importance we place on our customers here at home."

Oakmere Motor Group is a family-owned and run business based in Northwich, near Oulton Park race track. For several years, it was one of the largest TVR dealerships in the country and has an excellent understanding of hand-built British sportscars.

Managing director, Jonathan Jarratt, said: "I am passionate about Caterham, having personally owned a number of them over the years and I know our staff share my passion. We have sold and maintained many Caterhams over the years and are therefore no strangers to keeping them in tip top shape. We are planning a launch event very soon but, in the meantime, we would love to see as many Caterham owners and enthusiasts at our dealership as possible and would be delighted to give them the guided tour; the kettle is always on."

Williams Automobiles, based in Chipping Sodbury near Bristol, is one of the UK's oldest Lotus and Morgan dealerships, having been established by the Williams family in 1911. Like Oakmere, the business is well-versed in servicing and dealing in second-hand Sevens and is heavily involved in domestic motorsport activities.

Business owner and dealer principal, Henry Williams, said: "Caterham has always been a brand I have been interested in. It has an exciting product line-up and there is nothing really close to it elsewhere in the market."

VIDEO: Caterham launches approved used car scheme

Caterham has launched its first ever approved used car scheme. Caterham Selected allows enthusiasts looking for a modern or vintage Seven to benefit from the same peace of mind as buyers of brand new examples. With all vehicles specifically chosen for their good condition, specification and provenance – each car comes with an 81-point check and 12 months parts and labour warranty, while owners also benefit from free MOT tests.