German stylist Veronika Heilbrunner is presenting her take on the smart fortwo BRABUS model during Mercedes-Benz Fashion Week in Berlin.
Under the motto "Reveal the Iconic You!" the collaboration between smart and the stylist aims to demonstrate the possibilities of the smart BRABUS tailor made programme for customer personalisation.
The two-seater styled by Heilbrunner will be on show at Berlin's Appel Design Gallery along with premium fashion photography and a behind-the-scenes video, forming part of the MADE exhibition in Berlin-Mitte. The one-off smart is finished in a ”velvet blue" which sparkles in the sunlight while the coordinating rims are in "royal gold" - with both colours now added to the latest tailor made programme colour catalogue.
The interior is dominated by black leather. A contrasting, tailor-made ruby red glass cap adorns the gear knob and the head restraint on the driver's seat is embroidered with the stylist's initials.
Heilbrunner said: "It was an inspiring experience for me, designing a car rather than fashion. I wanted to experiment with colours and materials to create something very personal," stated Veronika Heilbrunner. "As individual as I am, and as creative as fashion – the smart fortwo | BRABUS tailor made by Veronika Heilbrunner reflects my ideal of perfect individualisation."
Although the car is a one-off, customers will be able to create an almost identical replica for their own private use with the aid of the smart BRABUS tailor made programme.
The individualisation programme is also being highlighted on Instagram (here) with a Lifestyle Configurator allowing users to answer questions on their personal lifestyle and find out how their own smart BRABUS tailor made could look. The answers to the questions are hidden behind the images from a diverse range of Instagram channels, providing a fun way for users to hone in on their personal smart | BRABUS tailor made model.
Veronika Heilbrunner is a stylist and fashion director of the online magazine "hey woman!". Born in Munich, she currently lives in Berlin and, according to Vogue.com, is among the world's most influential street style icons.