The BMW i3 will make its US debut during Super Bowl 49 in a 60-second TV commercial. The ad - entitled 'Newfangled Idea' - will air during the first quarter of the season-defining match on February 1 and features renowned US TV anchors Katie Couric and Bryant Gumbel spoofing their own TV blunder from 1994 when they failed to grasp the Internet. This time the duo struggle with the ‘newfangled idea’ of the all-electric i3 – which is already on sale in the UK, priced from £25,680 including the £5,000 Government grant.