Car buyers in the UK can now book test drives through Amazon for the first time, thanks to a collaboration with Volvo.
The ‘Prime Now test drive’ initiative – which runs for a limited time – allows customers to book a time that works for them, with the car delivered to their home or workplace by a trained expert.
The offer applies to the Volvo V40 hatchback, and is available to customers living in London, Birmingham, Manchester and Edinburgh – on select weekends in June and July.
Jon Wakefield, Managing Director, Volvo Car UK, said: “At Volvo Cars, we aim to make people’s lives easier. Our ‘Prime Now test drive’ offer does just that, allowing potential customers to try our V40 on their terms and in familiar surroundings.
“We’re proud to team up with Amazon to deliver this unique initiative, the first of its kind in the UK and the latest in a range of offerings from Volvo designed to take the hassle out of running a car.”
The whole sign-up process takes just a few minutes. Using their mobile device or desktop, Amazon customers simply enter their postcode on the dedicated ‘Amazon Prime Now Test Drive’ webpage at www.amazon.co.uk/volvo, select their location and choose an available time slot. A fully trained operative will then bring the car straight to their door.
Accompanied by the expert, who can explain all of the car’s functions, the customer can then put the V40 - one of Volvo's most popular models in the UK - through its paces on roads familiar to them. Should the customer be interested in a purchase following the test drive, they will be directed to their local Volvo retailer.
Prime Now test drive slots last for 45 minutes, and will be available for a limited time only on a first come first served basis over the following weekends: 9-10 June (London), 16-17 June (Birmingham), 23-24 June (Manchester) and 30 June-1 July (Edinburgh).
Prime Now, a benefit of Amazon Prime, allows members to choose from more than 15,000 items for fast, same-day delivery via the Prime Now app or www.primenow.co.uk.
The service is available to more than 30% of the UK population in selected postcodes in London, Birmingham, Newcastle, Manchester, Liverpool, South Yorkshire, Surrey, Hampshire, Berkshire, West Yorkshire and Glasgow.