Luxury carmaker Rolls-Royce has unveiled the first in a series of nine special Wraith ‘Inspired by British Music’ cars.
Revealed to a select number of Rolls-Royce customers and music luminaries including Roger Daltrey CBE (The Who), Sir Ray Davies (The Kinks), Giles Martin, Francis Rossi OBE (Status Quo) and Nick Mason (Pink Floyd), each of the ‘Inspired by British Music’ Wraith models have been created in collaboration with, and celebrate the legacy of, some of British music’s most revered rock and vocal artists.
The Wraith pictured features highly creative touches including a representation of seminal The Who album ‘Tommy’s’ famous cover-art on the bonnet, Sir George Martin’s number one records embroidered into Wraith’s waterfall as well as door-flights engraved with hand-written lyrics and quotes. These all serve to illustrate the musical legacies of the greatest names in British popular music.
The cars were presented at London’s Sanderson Hotel by the artists who have created them. Each of the hand-built ‘Inspired by British Music’ Wraiths are crafted with unique design touches that illustrate and celebrate the illustrious career of a British rock and pop legend. The British music legends involved in the project were personally invited to the Home of Rolls-Royce in Goodwood, working in close partnership with Rolls-Royce’s design experts to conceive deeply personal expressions of their music legacies.
The resulting highly Bespoke Wraith motor cars represent the ultimate collectors’ items for the most ardent fans of each artist and will be sold later in 2017, with Rolls-Royce donating a proportion of the value of each to charities selected by each artist, including the Teenage Cancer Trust.