Lexus has unveiled a 60-second extended version of its Super Bowl ad - featuring the new LC 500 coupé.
Available in both LC 500 and LC 500h (hybrid) form, the performance coupes and the completely redesigned Lexus LS 500 luxury saloon take their place at the top of the Lexus range. To celebrate the next chapter in Lexus' history, the company will broadcast its new video to millions across America at half time of Super Bowl 'LI' - on Sunday 5 February between New England Patriots and the Atlanta Falcons.
Lexus says the short video - titled “Man & Machine” - displays the parallels between the ‘shapes and movements of the human form and the power and athleticism of Lexus’ most premium models’.
Featuring movement artist Lil Buck and music from chart-topping recording artist Sia, a 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI.
In addition to featuring Lil Buck, known for a street dance style called jookin, the “Move Your Body” track from Sia's current album (“This Is Acting”) drives the video forward. “Man & Machine” was directed by Swedish film and music video director Jonas Åkerlund, whose artful, high-energy style dominates the look and feel of the spot, which is further enhanced with styling from B Åkerlund.
The Super Bowl spot also signals the first official use of the brand's new global tagline, “Experience Amazing,” reflecting Lexus' 'commitment to providing the best possible customer experiences'. To bring this to life with a fresh voice, acclaimed actor Minnie Driver was chosen to personify the brand, debuting with “Man & Machine.”