Citroën has revealed prices for the new C4 Cactus Rip Curl Special Edition will start at £18,840 OTR.
The new special edition features unique interior and exterior styling elements in collaboration with the surf brand Rip Curl, and introduces Grip Control to the C4 Cactus range for the first time. The traction system offers drivers with extra grip when tackling different types of terrain 'encountered as part of an adventurous outdoor lifestyle', such as snow, mud and sand.
To celebrate the 'adventurous' nature of the car, Citroën has created a new TV ad entitled ‘The road is your new spot’, which is a surfing term for the best place to catch a wave.
Starring professional surfer, Vincent Duvignac, and with music by French singer/songwriter, Gaspard Royant, the short film sees Vincent float through the city on his board before jumping behind the wheel of the special edition.
The new C4 Cactus Rip Curl Special Edition is on sale now.