Volvo is to begin the UK's most ambitious autonomous driving trial next year.

Volvo's UK-based test will be called 'Drive Me London' and will differentiate from other AD programmes by using real families driving AD cars on public roads. The Swedish company hopes to speed up the introduction of technology that promises to 'massively reduce' car accidents as well as free up congested roads while saving drivers valuable time. The development of Volvo’s autonomous driving (AD) systems is part of its commitment that no one will be seriously injured or killed in a new Volvo by the year 2020.

"Autonomous driving represents a leap forward in car safety," said Håkan Samuelsson, president and chief executive of Volvo Cars. "The sooner AD cars are on the roads, the sooner lives will start being saved."

Samuelsson will make his comments at a seminar sponsored by Volvo and Thatcham, the insurance industry's research organisation, in London on May 3 entitled 'A Future with Autonomous Driving Cars – Implications for the Insurance Industry' at the America Conference Centre in London.

Volvo will source its data from these everyday users and use this data to develop AD cars that are suitable for real-world driving conditions, rather than the more unrealistic conditions found on test tracks. Thatcham Research will be providing the technical data analysis and any professional test drivers needed as part of the trial.  

Drive Me London will begin in early 2017 with a limited number of semi-autonomous driving cars and expand in 2018 to include up to 100 AD cars, making it the largest and most extensive AD testing programme on Britain's streets.  

Volvo says independent research has revealed that AD has the potential to reduce the number of car accidents, in some cases by up to 30 per cent. Up to 90 per cent of all accidents are presently caused by driver error or distraction, something that should largely disappear with AD cars.  

Peter Shaw, chief executive of Thatcham Research added: ”Vehicle manufacturers are predicting that highly autonomous vehicles, capable of allowing the driver to drop 'out of the loop' for certain sections of their journey, will be available from around 2021. Without doubt, crash frequency will also dramatically reduce. We've already seen this with the adoption of Autonomous Emergency Braking (AEB) on many new cars. Research in the US by NHTSA predicts that by 2035, as a result of autonomous and connected cars, crashes will be reduced by 80%. Additionally, if a crash unfortunately can't be avoided, then the impact speed will also drop as a result of the system's performance – reducing the severity of the crash”.  

In terms of congestion, AD cars allow traffic to move more smoothly, reducing traffic jams and by extension cutting dangerous emissions and associated pollution. Lastly, reduced congestion saves drivers valuable time.  

"There are multiple benefits to AD cars," said Mr Samuelsson. "That is why governments globally need to put in place the legislation and infrastructure to allow AD cars onto the streets as soon as possible. The car industry cannot do it all by itself. We need governmental help."