For the first time, UK customers can now choose to buy a new smart fortwo or forfour via the Internet.

The process starts at www.smartcarsonline.co.uk where customers can create an account, reserve a car online by placing a £250 holding deposit, and complete a credit application. They can then choose to either collect their new smart from a local retailer or have their car delivered direct to their home.  

The online store offers a number of pre-configured models based on the popular prime model line and available with black or white panels and a black tridion cell. There are three payment packages, enabling customers to choose from either a lower monthly payment, a standard offer, or a lower deposit, and they could be on the road from as little as £119 a month.

Once a customer’s credit application has been approved (typically within 48 hours) the customer will be guided through the stages of the buying process. Their contract will be emailed to them and their new car could arrive within 12 days.

Krishan Bodhani, head of smart in the UK, said: “Almost anything can be bought online now and we’re delighted to offer this option to our customers when purchasing their smart. It’s really easy to do and is extremely time-efficient, enabling a customer to make a reservation, fill in a credit application and sign a contract at a time and place that works for them.”

Highlights of the prime model line include a panoramic glass roof, 15-inch five-twin-spoke alloy wheels, black leather-covered seats and the smart Media System, which features a seven-inch touch screen with Bluetooth connectivity.