With the school holidays underway, Skoda has launched a new game to help ease the boredom on long road trips.

Research by the Czech brand shows that almost a third of parents (32%) are dreading long car journeys, and as a result will spend £42 per journey to keep children occupied; roughly equivalent to a tank of petrol per trip.

Skoda’s new Road Trip Bingo brings to life illustrations of modern family motoring; from the man with the hipster beard to the kid on the hoverboard, it’s sure to get a few laughs (and hopefully cause no arguments) on long journeys this summer.

The survey also revealed that despite advance purchases of food, drink and in-car entertainment - by 9 out of 10 parents - the age-old question, ‘Are we there yet?’, will still be heard over 3 million times from the back seats of cars this summer. Consequently, families will spend a collective £140 million to stave off the dreaded question, says Skoda. British parents will also hear cries of ‘I need the toilet’ over 2 million times and ‘I feel sick’ 1.6 million times.

However, it’s not all doom and gloom. Traditional family games passed down through the generations are just as effective as the latest gadgets. I-Spy is the most favoured in-car game for half of parents (52%), followed by Hangman (19%) and the licence plate game (16%) for harmonious family journeys.

The game can be downloaded here