Just 24 hours after the new McLaren 720S was revealed in Geneva, the British sports car manufacturer unveiled a bespoke ‘Velocity’ version created by its personalisation department.

The 720S Velocity by McLaren Special Operations (MSO) is finished in a paint theme comprising two pearlescent hues of red. A newly formulated shade, ‘Nerello Red’ is used on the front and upper body panels of the car – including on the red-tinted visual carbon fibre bonnet – and then fades into a vivid ‘Volcano Red’ that covers the sides and rear of the car.

The unique paintwork is complemented by lightweight alloy wheels, finished in a shade of metallic bronze by MSO. A range of exterior carbon fibre parts selected from the MSO collection also features on the Velocity model, ‘further enhancing’ the bold and purposeful appearance of the new Super Series, says McLaren. In addition to the red carbon fibre bonnet, a gloss carbon Rear Deck Vent, gloss carbon fibre Service Cover, gloss carbon rear aero bridge and satin carbon Full Length Sill Cover are also fitted.

On the inside, a Carbon Black Alcantara trim provides a ‘technical, sporting feel’ with a luxurious finish that contrasts with Harissa Red leather details. Complementing the Velocity exterior theme, Harissa Red highlights are continued throughout the interior, including on the fascia, steering wheel, doors and across the sports seats fitted as standard on the 720S.

“The MSO mission is to fulfil customer desire for exclusivity in their choice of McLaren,” explained Ansar Ali, Managing Director of McLaren Special Operations. “The lean, sculpted beauty of the new 720S provides the perfect starting point for owners to be creative and the specification of this MSO 720S ‘Velocity’ showcases a taste of the customisation options that are possible."

The McLaren 720S Velocity model, which as a complete MSO vehicle costs in the region of £335,000, is one of five MSO themes for the new Super Series (the others being ‘GT’, ‘Pacific’, ‘Track’ and ‘Stealth’).