The Pure McLaren Arctic Experience – the brand’s inaugural ice driving event – is set to take place in January 2017. 

Set against the backdrop of northern Finland, 200 miles into the Arctic Circle, the Pure McLaren Arctic Experience is designed to give guests an extraordinary experience on snow-covered roads and ice tracks. 

The programme is tailored to the drivers’ needs to help them achieve their goals and build their confidence in challenging driving conditions. A team of professional driver coaches are working with winter testing facility Test World, based in Ivalo, Finland, to provide one of the most varied ice driving experiences available. Guests will experience the McLaren 570S Coupé, tackling a variety of track configurations, encompassing both ice and snow surfaces. 

The exhilaration continues away from the track thanks to a partnership with local travel provider Luxury Action to offer a programme of winter activities, including a husky safari and snowmobile expedition. Accommodation will be provided in the Jávri Lodge, the former home of the President of Finland.

Here guests will enjoy Finnish hospitality in a remote location nestled within the Lappish wilderness. Built by Urho Kekkonen, the longest serving President of Finland, it is set amongst vast lakes and forests and is in an ideal position for viewing the Northern Lights.  

The Pure McLaren Arctic Experience – open for drivers and non-drivers, McLaren owners and non-owners – will take place from January 15 to February 3, 2017 and offers a three night stay for groups of up to 14 guests.