The new Bugatti Chiron supercar has gone on display in a brand new showroom in Mayfair – the first in the UK dedicated entirely to the marque.

The showroom, located on Bruton Street, adjacent to H.R. Owen’s Bentley dealership, is the only place in the UK to view and order the new Bugatti Chiron. It allows customers a private and secluded buying experience, a place to discuss personalisation options with the factory trained team and allows them to get up close with the car.

The showroom also features the very latest Bugatti branding which has been simultaneously refreshed, with Bugatti blue playing a prominent part in the modern and clean styling of the room, alongside furnishing from the recently launched Bugatti Home Collection. Specially designed armchairs are made using the ‘finest leather’ and blue carbon fibre, the same high-spec materials that feature in Bugatti’s cars.

The showroom also reflects Bugatti’s history and heritage, with a selection of art installations and sculptures that celebrate the brand beyond the cars.

Dr Stefan Brungs, Member of the Board of Bugatti Automobiles S.A.S. said: ”London is one of the most important locations for Bugatti worldwide. Many of our current customers love this city and have a residence here. The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting. With the expert and experienced team at H.R. Owen, we know that customers in London and from the rest of the UK will be wonderfully looked after right from the very start of their ownership experience.”

Bugatti says about 65 Veyrons are currently owned by customers in the UK, with approximately 15 orders for the Chiron being received on our shores. Since the start of co-operation with Bugatti in 2006, HR Owen Bugatti in London has always been one of the top performers in the super sports car manufacturer’s dealer network.

Anita Krizsan, H.R. Owen Bugatti Brand Director, said: “The Chiron is the greatest car in the world, and it is only right that it has a showroom that reflects that. We aim to deliver the most exclusive, most luxurious and most bespoke service of any car dealership in the world. At H.R. Owen we are proud to have been chosen to be the only Bugatti dealership in the UK, and the first standalone showroom in the history of the brand in the country. This is truly a reflection of our standing as the premiere luxury car dealer group in the UK."