Finished in a new Photon Red colour, the Jaguar I-Pace Concept makes its European motor show debut in Geneva.

Marking the start of a new era for the British brand by previewing Jaguar’s first-ever electric vehicle., it's described as being a preview of the production I-Pace, which will be on the road in 2018,

Jaguar created a bespoke electric architecture, matched with a ‘dramatic design’ for a ‘no-compromise smart, five seat sports car and a performance SUV in one’.

Ian Callum, Jaguar Director of Design, said: “The I-Pace Concept is a radical departure for electric vehicles. It represents the next generation of battery electric vehicle design. It’s a dramatic, future-facing design – the product of authentic Jaguar DNA matched with beautiful, premium details and British craftsmanship.

“This isn’t just a concept. It is a preview of a five-seat production car that will be on the road in 2018. This will be Jaguar’s first-ever battery-powered electric vehicle and opens a new chapter in the history of our legendary brand.”