Kia is to unveil a special, one-off X-Men-inspired Sportage as part of its ongoing collaboration with Twentieth Century Fox and the X-Men movie franchise. 

The 2nd generation Kia X-Car has been created to promote the new X-Men: Apocalypse film and Kia’s sponsorship of the Australian Open 2016 tennis championship.

Inspired by X-Men character Mystique, the 2nd generation Kia X-Car mimics the appearance and powers of the famous shape-shifter. X-Men fans are invited to watch the X-Car shape-shift in a special on-line video starring Kia’s ‘superhuman’ global brand ambassador Rafael Nadal by visiting https://www.allaboutsportage.com/ from 4 January, 2016. 

The Sportage, driven by Nadal in his efforts to take on the X-Men’s arch-villain Apocalypse, transforms from its standard state into custom-designed bodywork with a special textured matte and gloss blue paint finish, racing wheels and tyres along with red and yellow bodywork highlights.

Ahead of the X-Men: Apocalypse’s global release in cinemas in May 2016, the brand will take the covers off the new car before the start of the Australian Open in January in Melbourne, where it will remain on public display throughout the tournament (18-31 January) before making appearances at various international motor shows and fan events in the run up to the film’s premiere.

The Sportage-based Kia X-Car is the company’s second show car project in collaboration with Fox, following the Wolverine-inspired Sorento that was shown at the Australian Open 2015 earlier this year. 

The all-new Kia Sportage was revealed earlier this year, featuring an all-new exterior design, a host of advanced new technologies and enhanced quality. It is set to go on sale in early 2016.